Preheat the oven to 350℉ / 180℃. Line a 10x15 inch / 25x38cm rimmed baking sheet with butter/oil/cooking spray and baking paper.
In a large bowl, using an electric whisk, whisk the caster sugar and eggs together until it's doubled in volume. About 5 minutes.
Add melted butter, vanilla paste, flour, baking powder and salt together until fully combined.
Pour the batter into the baking tray and spread all the way to the edges, ensuring the batter in evenly spread. Bake for 10-12 minutes (no longer). Tip: Do not overbake the sponge, it should be a a light golden color - if you over bake it, then it'll crack when you roll it.
Remove from the oven and allow to cool for 5 minutes. Mix the powdered sugar and cinnamon together and, using a sift, dust the surface with the powdered sugar-cinnamon mixture. Place another layer of baking paper on top of the sponge, pinch the ends of the tray with the baking paper and flip. You want the powdered sugar-cinnamon mixture to now be at the bottom so that when you roll up the Swiss roll, the powdered side will be on the outside. Be sure to only add the filling once the sponge is lukewarm and the filling has FULLY cooled down.
Tip: if you want to ensure that your Swiss roll retains its shape, then I'd recommend you roll up the sponge with the baking paper in between (before filling) and place the rolled up sponge in the fridge until the filling has fully cooled down.
Remove the filling from the fridge and loosen it up with an electric whisk. Evenly spread the filling onto the sponge with about 3cm from the edges. Starting by the short end of the sponge, gently lift and securely roll the sponge to the point where the seam is at the bottom. Some of the filling will naturally be pressed towards the edges of the Swiss roll.
After you’ve rolled up the Swiss roll, wrap it in baking paper and place the Swiss roll in the fridge for 1-2 hours. This helps it keep it's shape. After that, you're ready to dig in and devour. Tip: Place the Swiss roll in an airtight container and in the fridge for up to 3 days.